Marketing• Led marketing for $3 billion hospital and clinic systems of University of Minnesota Physicians, University of Minnesota Health and Fairview Health Services
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Branding• Led the development of the University of Minnesota Physicians and University of Minnesota Health brands and successful brand campaigns
• Led the corporate communications initiative in rebranding Allianz Life |
Corporate Communications
• Developed and implemented communications initiatives that deepened employees' understanding of organizational vision, values and culture
• Led initiatives in communicating operational improvements, divestment, staff reductions, and CEO turnover |
Operations
• Blended marketing teams from multiple organizations to create shared services and brand focus, creating greater efficiencies and expertise
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